The beauty of advertising on social media websites is that it is free, it is instant and it puts you directly in contact with your target market.
Life in business is always changing , and if you already have a basis of loyal followers of your products on a social media site like Facebook, then you are ready to tack, turn and weave with whatever winds of change come your way. And change will come. And only those who are ready to embrace change by utilizing new technology will be here tomorrow.
Even when it comes to fruit….
‘As fresh fruit prices fall, Australian growers are turning to social networking sites and food celebrities to woo consumers. Prices of fruit fell 4.8 per cent in the June quarter, latest inflation figures show.
The chief executive of peak horticulture body Growcon, Alex Livingstone, said plentiful supply and retailer price wars were driving down prices. ‘The flip side is the returns to growers are not good,’ he said.
Tropical Pineapples sales and marketing manager Joe Craggs, who represents 22 Queensland growers, said prices were 10 to 15 per cent lower than the same time last year.
Growers had enlisted Facebook and MasterChef Australia contestant Skye Craig to raise the profile of a fruit oft sidelined as a summertime food, Mr Craggs said.
Citrus Australia chief executive Judith Damiani said consumers were toying with purchasing cheaper fruit, such as bananas.
But Gary Fattore, a manager at national wholesaler CostaExchange, said banana wholesalers were entering their thirteenth week of sales below production cost.
A warm winter had yielded a bumper crop this year, but he hoped prices would rebound as supply dropped off in the coming months.
Apple and pear prices had softened over the last two to three months, and were 10 and 20 per cent lower than at the same time last year…….
Meanwhile, poor citrus crops in Brazil and Florida are driving up costs for beverage makers…’
For those of you not in the fruit industry…..scary isn’t it?
So are you ready for change in your industry?
Do you have a Facebook page for your business?
Maybe it’s time to get organized for change – because change is coming your way – sooner than you may think.
source: http://www.oe-design.com/blog/the-fruit-salad-of-change-on-facebook/
